June, 2025
Year
2025
Client
various
Category
advertising / pitching
project Duration
1 day to 1 week (each)
The task – art direction. To overhaul the client's social media presence while maintaining their existing branding elements to ensure consistency.
The goal – To win pitches by elevating the existing brand and product through strong, cohesive art direction, and of course – strategy.
Solution
Using Photoshop, Illustrator, and Blender, I created a series of mock posts and put together a 'look and feel' to showcase how the client’s social media content could look with a refreshed and consistent visual approach catered to their target audience on various social media platforms.
MTI – Proposal
MTI's audience is mature. The look I went for was something that could pack all the information they want to share with their audience through legible and attractive carousel designs.
With the help of my art direction, mockups and deck design, I contributed to Splash winning Certis SDB.
I designed a mascot (now in production) to represent Certis SDB's pillars of safety and security – reinforcing the brand’s core values to build trust and engagement. The look & feel combined bold typography, fun layouts, and vibrant visuals – providing the client with a clear vision of how their social media presence could be elevated.
A clean modular design approach creates space for both tech-driven clarity and emotional resonance. Layouts are inspired by a sleek system dashboard – a nod to tech interfaces.
By avoiding visual clutter, complex ideas can land impactfully and clearly. It also gives breathing room for content, creating a sense of control and confidence.
I wanted the look and feel to reflect PUB's mission in a way that's scroll-stopping yet sincere – bringing education, community and environmental action into one cohesive, visually inviting space.
Working alongside the copywriters, I created mockups for fresh, attractive social first ideas that would garner tracktion on Instagram and Facebook.
